Gwyneth Paltrow’s lifestyle brand goop will host its first-ever experience devoted to fitness, goop League in Austin on Saturday, October 12, and Sunday, October 13.
This fitness-first experience is designed to tap into the incredible potential of the body. At the event, goop will bring together the most talented and cutting-edge instructors in the fitness space—all selected by Paltrow herself—who are changing the way we think about fitness, to create a league of its own. Attendees will gain exclusive access to the workouts that are changing the way we think about physical wellness with cross-discipline workout experiences in several different studio spaces: GROUND, LIFT, PULSE, BURN, RELEASE, and BALANCE.
In addition to the varies fitness opportunities, the weekend event will feature a retail pop-up, with a wellness boutique, a clean beauty apothecary, and an athleisure shop. Power stations for guests to stop by for tools for soothing sore muscles, relaxing, and finding zen throughout the day. Flow Alkaline Spring Water, goop’s first sustainable water partner, will provide naturally alkaline spring water in original and organic flavors to hydrate guests throughout the day.
The two-day event will take place at the Line Hotel. Tickets are $150 and can be purchased at goop.com/goop-league.
No word on whether GP herself will make an appearance.
goop previously hosted a pop-up goopmrkt in Austin in conjunction with SXSW.
Photos by @goop on Instagram.