Films aren’t the only thing taking the scene by storm at SXSW 2018. There are some pretty exciting TV premieres and panels happening as well. Not to mention some kick ass television related activations.

Ummm, perhaps storm isn’t the best word to use after the week we’ve had in Austin. Let’s hope for better weather patterns come March 9.

Rain or shine, these are the top 10 TV related events happening at SXSW 2018.


Network: HBO
Cast: Bill Hader, Henry Winkler, Stephen Root, Glenn Fleshler, Anthony Carrigan

HBO’s new dark comedy stars Bill Hader as a “depressed, low-rent hitman from the Midwest” who follows a “mark” into an acting class in LA. Barry then discovers he wants to start a new life as an actor, but his criminal past won’t let him walk away. The series, which was created, executive produced and written by Hader (with Alex Berg), will screen its premiere episode at the Alamo Ritz on March 9 at 6 p.m. Hader will be in attendance.


Network: AT&T Network
Cast: Max Irons, William Hurt, Mira Sorvino, Brendan Fraser, Bob Balaban, Angel Bonnani, Katherine Cunningham, Christina Moses, Kristen Hager

AT&T Audience Network’s new thriller Condor will present an interactive experience called Condor Headquarters at 78 Rainey St. Guests can participate in authentic CIA activities such as skill tests, physical and digital technology tactics, lie detection, and environmental analysis. There will also be opportunities to win prizes and view exclusive Condor content. The series premieres on June 6 at 9 p.m with the activation happening on March 9 – 11, starting at 11 a.m. Badge holders can catch a screening of the series at the Vimeo Theater at the Austin Convention Center on March 10 at 6:45 p.m. Cast members along with executive producer Andrew McCarthy will be in attendance.


Network: Showtime
Cast: Frankie Shaw, Miguel Gomez, Rosie O’Donnell

The Showtime House will host an event to honor the Golden Globe-nominated comedy SMILF. Promising a day of fierce female bands headlined by Princess Nokia, series’ creator, producer, director and star Frankie Shaw will be in attendance. At each Showtime event, 100 gift cards will be given to the first 100 guests. There will also be digital vending machines on-site featuring show merchandise. The SMILF themed event is happening at Clive Bar on March 15 starting at 2 p.m. RSVP here.


Network: Bravo
Cast: Inbar Lavi, Rob Heaps, Parker Young, Marianne Rendón, Brian Benben, Stephen Bishop

Bravo Media invites SXSW attendees to “get in on the con” in anticipation of the April 5 premiere of the second season of ImpostersAt InstaCON, guests are invited to con their friends on social media with the ultimate selfie using Bravo’s three professionally designed photo sets built to emulate a private jet, a high-end yacht and a luxurious ice hotel. Participants will receive two photos – a close up that looks like a luxurious vacation, and a wide shot of the set, exposing the con. The event is open to public from 12 – 8 p.m. on Saturday, March 10 and Sunday, March 11 at the 4th Street and Congress Ave. parking lot. Unfortunately, cast will not be in attendance.


Network: Starz
Cast: Melissa Barrera, Mishel Prada, Ser Anzoategui, Chelsea Rendon, Carlos Miranda, Maria Elena Laas

The Starz Sensory House will host an exclusive happy hour with the executive producer Tanya Saracho and cast of the new Starz series Vida, premiering May 6. The event, which includes curative cocktails, screen printing, a nail bar, wine tasting and music by the Chulita Vinyl Club, appears to be invitation only.

The Last O.G.

Network: TBS
Cast: Tracy Morgan, Cedric the Entertainer, Allen Maldonado, Tiffany Haddish, Joel Marsh Garland, Gino Vento

Created by Jordan Peele, the series stars Tracy Morgan as an ex-con released after a 15-year prison stint. When released, he is shocked to see just how much the world has changed and feels like fish out of water in his old Brooklyn neighborhood, which has undergone gentrification. A preview of the series takes place at the Paramount Theater on March 12 at 6 p.m. Peele will be in attendance. As of press time, there’s no word on cast appearances.

Want to know all celebrities confirmed to attend SXSW 2018, click here.

This Is Us

Network: NBC
Cast: Milo Ventimiglia, Mandy Moore, Chrissy Metz, Sterling K. Brown, Justin Hartley

The cast of the NBC smash hit will take part in a panel on March 12 at 3 p.m. at the Paramount Theatre.


Network: HBO
Evan Rachel Wood, Jeffrey Wright, James Marsden, Thandie Newton

SXSW 2018 attendees can explore a two acre custom-built Westworld theme park from March 9 to 11 as part of the “Westworld: Live Without Limits Weekend.” That is, if they were able to get in on the RSVP. Unfortunately, the event filled up not long after it was announced. Those lucky guests will interact with dozens of hosts across a variety of narratives, while hunting for clues about what’s to come in season two. Some of these clues will be hidden around the park, while others can only be discovered by asking the right questions of specific hosts. They will also have the opportunity to sample western-themed food and cocktails and to uncover other personalized elements that will make each visitor’s experience unique. The exhibit includes reproduced sets from the HBO series like the Mariposa Saloon and The Coronado.

Additionally, cast members Evan Rachel Wood, Jeffrey Wright, James Marsden and Thandie Newton join series co-creators Jonathan Nolan and Lisa Joy to share  details from the new season on Saturday, March 10 from 3:30 to 4:30 p.m. in the Austin Convention Center, Room D.

The Chi

Network: Showtime
Cast: Jason Mitchell, Jacob Latimore, Ntare Guma Mbaho Mwine

The Showtime House event for the drama The Chi will include food from Chicago, a custom sneaker gallery, hip hop artists and Chicago graffiti art. The Chi star Jacob Latimore will introduce a DJ set from Run-DMC’s Darryl DMC McDaniels. Other musicians whose music can be heard on The Chi will perform at the event, happening at The Clive Bar on March 16 starting at 2 p.m. RSVP here.

Additionally, the show creator and executive producer Lena Waithe, executive producer Common and actors Jason Mitchell and Jacob Latimore will participate in a discussion about the series on Monday, March 12, from 2-3 p.m at the Austin Convention Center, Room 18ABCD.


Network: Showtime
Cast: William H. Macy, Emmy Rossum, Ethan Cutkosky, Shanola Hampton, Steve Howey

The Showtime House at Clive Bar will be transformed into an Alibi Bar pop up, starting at 2 p.m. on March 17. Attendees will be served drinks by Shameless stars Shanola Hampton and Steve Howey. Event will feature a full line up of bands throughout the day, capped off with DJ Costa at Midnight. RSVP here. As mentioned earlier, each Showtime event will featuring contests and show merchandise giveaways.