That’s right! Hugh Jackman has a line of coffee. And he’s bringing it to Austin for SXSW.

The Golden Globe and Tony winning actor opened Laughing Man Cafe in New York in 2011. The shop operates with a focus on charitable outreach and educational initiatives and donates partial sales to the Laughing Man Foundation, which helps coffee farms around the world.

The SXSW pop-up is happening as part of the Australia House at Lucille on Rainey Street.

The cafe will feature a K-cup wall with Laughing Man’s coffees, so you can brew coffee on the spot or take it home.

Aussie television chef Curtis Stone will also host an Australian-centric wine, cheese, and charcuterie happy hour at the venue on Monday, March 12, from 4:30 to 5:30 p.m.

Jackman will make an appearance that same day to talk about Laughing Man’s social mission during a discussion panel from 2 to 2:45 p.m.

Get more info on the pop-up, including when YOU can grab some brew at Eater Austin.

Now, can we get an announcement about the Helms brothers next, please?


Learn more about celebrities coming to Austin for SXSW here.