Gwyneth Paltrow’s life style brand Goop will host a pop up in Austin that coincides with SXSW 2019.

Located on South Congress, the Goop Mrkt will take place March 1 through April 28 and will operate as part store and part wellness experience.

According to a release, “Consumers will be able to sign up for enriching workshops, wellness treatments, workout classes, and conversations as a full immersion into the Goop lifestyle.”

The market’s Goop-approved activities include sound baths, color therapy, aura photography, energy clearing, and one-on-one experiences like tarot card readings and facials.

Of course, our question about the pop-up is: will Goop creator Gwyneth Paltrow be on hand? Considering the fact that she’s speaking at SXSW, we’re guessing there’s a pretty good chance some Q&A’s, parties and/ or events will be happening at the market. Which also means there’s a pretty good chance one of those things will involve Gwyneth. We’ll keep our ears to the ground and let you know as soon as we hear of anything.

In the meantime, mark your calendars for the Goop Mrkt, opening on March 1 at 1204 S. Congress Ave.


Want more SXSW 2019 news?

Check out what celebs we’ve confirmed to attend the fest here.