SXSW 2018 announcements have already started! Here are three of the speakers with star power that we are excited to see in the ATX.

Alex Rodriguez

SXSW has announced that A-Rod will be making an appearance promoting his new CNBC primetime series, Back in the Game.

Alex Rodriguez has plenty of star power on his own. You may know him as a three-time MVP, 14-time All Star, World Series Champ, FOX Sports commentator and guest on Shark Tank. 

His official attendance announcement also sets the SX celebrity rumor mill on fire. Does this mean A-Rod’s girlfriend Jennifer Lopez and frequent travel partner will make an appearance?

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Q&A with @vanityfair #VanityFair @jlo

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Wendy Williams

Wendy Williams, media mogul, actress, comedian, entrepreneur, designer, and host of The Wendy Williams Show, will discuss female empowerment in the entertainment and music industries. Williams has fully recovered from her recent incident, fainting on live tv. Williams had overheated in her Halloween costume. We recommend airy sundresses and plenty of water for SX.

Andrew Zimmern

Andrew Zimmern, host of Bizarre Foods and Andrew Zimmern’s Driven by Food, will continue the tradition of celebrity chef appearances at SX. Zimmern is no stranger to Austin, he was spotted taping his new show Zimmern List at both Guero’s Taco Bar and Ramen Tatsu-ya in early August.

Other Featured Speakers announced include CNN chief international correspondent Christiane Amanpour, Forerunner Ventures founder Kirsten Green, President and CEO of the Aspen Institute Walter Isaacson, Vox editor-at-large Ezra Klein, serial entrepreneur Loic Le Meur, political strategist and commentator Symone Sanders, entrepreneur and venture capitalist Peter Thiel, music producer Young Guru.
Additionally, SXSW announced the addition of Sadiq Khan, the Mayor of London, to the Keynote lineup. Other Keynotes will be given by Darren Aronofsky (Film Keynote), Ta-Nehisi Coates (Convergence Keynote), Barry Jenkins (Film Keynote), Esther Perel (Interactive Keynote), and whurley (Convergence Keynote). 

Keep an eye on on Facebook and Instagram as more celebrity announcements are made in the next few months!

Featured photos courtesy of Alex Rodriguez, Wendy Williams and Guero’s Taco Bar on Instagram.